ABOUT WASIF DESIGN
We go above and beyond to deliver a product that creates a brand.
With a strong focus and background in visual communication for over 10 years, we can create a brand for your company that will stand out. Whether you are a start-up or a long-running iconic brand, we want to show you how we can make your brand work better for your business.Our strong commitment to exceptional customer service is at the heart of our business success.
We have built a reputation for work that is of a high standard and creates designs that are unique and memorable.
Why do we what we do?
We are passionate to bring great visual experience and help increase your brand awareness.
How do we do what we do?
We create target appropriate, effective high-end branding solutions across multiple platforms.
What do we actually do?
We help our customers for their creative requirements such as stationery design, marketing campaigns, identity development, booklets/brochures, social media graphics including signage.
(Brand Strategist, Director)
A Bachelor of Arts degree in Architecture from the internationally renowned and leading institute, the National College of Arts and a Diploma in Graphic Design from RMIT, drives Wasif’s passion for all things visual.
But Wasif’s vast experience and knowledge is not limited by his qualifications. His great understanding and concept of design goes back to his roots, right back to his heritage and a long line of visionaries, inventers and creative minds.
Wasif grew up in a family that prides itself as being the pioneers of the ocular prosthetic field in Pakistan. His father, Zahid Hafeez, is the only expert ocularist serving the country. Ocularistry is a small and specialised field of prosthetics that helps give people a sense of normalcy after losing a major organ of the human body, the eyes.
Working along with his father and grandfather in the family business, Wasif gained invaluable knowledge and practical experience in the field. His own creativity was fuelled by designing and hand crafting custom-made prosthetic eyes for customers.
The art and science of this specialised industry does not just work with the principle of one eye fits all formula. In this unique field Wasif learnt the art of developing personalised prosthetic eyes for each individual client.
Not wanting to be limited in his creative pursuits, Wasif found time while working in the family business to follow his own passion by gaining a degree in architecture.
A desire for advancing his knowledge and experience led him to Melbourne, Australia in 2005, where after working in the architecture and graphic design industry for many years, Wasif opened his own design studio.
His vision for his company is to combine his knowledge of architecture, graphic design and his years of experience gained alongside his father to bring about a new breath of fresh air into design and branding concepts for all his clients.
Wasif’s great grasp of aesthetics, focus on detail and sharp understanding of the market and the design needs of businesses have made him a well known player in the world of design.
(Senior Digital Design Associate)
Faraz Rana brings extensive experience as a digital designer and desktop publisher to WD Corporate Design Solutions.
With a Bachelor of Arts Degree in Graphic Design and an Associate Diploma in Engineering in Printing and Graphic Arts, Faraz has a passion for generating new ideas for advertisement collateral for businesses of all sizes.
His excellent customer service skills enable him to communicate complex creative ideas to his clients, while his PC/Mac skills and proficient command of various applications (Adobe), allows Faraz to produce design according to specific client requirements.
Faraz is also working as a watercolour artist and an illustrator for past 22 years.
(Digital Media Designer)
Experienced Digital Expert with over 6 years working in the graphic design industry.
Skilled in Photography, Logo Design, Pre-press, Digital Printing, and Adobe Creative Suite.
(Copywriter and Editor)
It would not be an exaggeration to say that Aliya loves to write. From a young age she dabbled in writing fictional stories for her classmates at school as she felt that there was a shortage of good story books for kids of her age.
Her passion for writing led to a Bachelor of Arts Degree in Journalism and Political Science and a natural transition into a career in writing. After working for a few years as a freelance writer for The Dawn newspaper, one of the leading English newspapers in Pakistan, she migrated to Melbourne, Australia.
Her degree led to more than 10 years of work experience in the field of communications before she finally decided to go her own way as a freelance writer and editor.